The league is boasting "Another year, another increase in the online sale of NHL merchandise. The National Hockey League announced Monday that sales on its website (shop.NHL.com) increased for the 10th straight season and that this year was its biggest ever. Online sales of NHL-licensed products were up 47 per cent compared to last year, according to the league."
Hmm, could that possibly be because its harder and harder to find NHL merch in brick-and-mortar stores in people's own neighborhoods? I know that Sports Authority cut down on the amount of merch they sell and a number of rink pro shops that I know have either closed or cut down their inventory. Big department stores don't carry that kind of stuff anymore and the big chain variety stores like Target don't carry jerseys. To the best of my memory, over the last two years or so, no stores in the large Smithhaven Mall on Long Island carried jerseys (they just opened a Dicks Sporting Goods, which may or may not - the one in Binghamton didn't have NHL merch when I was there 10 years ago). So where else are people going to turn? The non-internet savvy person isn't going to hunt down deals on ebay, sportsk.com, rivercitysports.com, etc. -- they are going to go to NHL.com. So sales obviously go up ... and the league feels the need to trumpet that?
The league is opening a flagship store in midtown this fall and I have a hunch that the sales there will be less-than-stellar unless they cut prices to below what New Yorkers already get at Cosbys and Modells and somehow I don't think they will with estimated price tags on the new jersey designs looking to be in the $400 range ... definitely looks to be quite unfan-friendly to me ... maybe they should just stick to sending out press releases about on-ice happenstance - that way its cut and dry and you don't have to read between the lines and see the bullshit ...
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